Eight O’Clock Coffee Packaging Design

Rebranding Eight O'Clock Coffee's packaging involves modernizing the design with sleek, minimalist aesthetics while highlighting its rich heritage. Use bold, clean typography and a refreshed logo. Incorporate vibrant yet warm colors to evoke a sense of tradition and quality. Emphasize sustainability with eco-friendly materials and clear, compelling product information.

Project Categories: Visual Design, Illustration, Print/layout, Branding

Tools: Illustrator, Photoshop

Salted Caramel - Front can

Salted Caramel -Back view

Matcha -Front can

Matcha - Back view

This branding project to redesign the packaging for Eight O'Clock Coffee, a brand with over 100 years of history. Introducing two new flavors—Matcha and Salted Caramel— Aiming to infuse the brand with a modern, fun, and exciting twist. The new design features a sleek metallic finish, reflecting contemporary aesthetics while retaining a touch of the brand’s iconic red on the cap to honor its heritage. This blend of tradition and innovation will not only attract new customers but also delight long-time fans, enhancing the overall brand experience.ll play to theme of the Aquarium.

Seattle Pickle Co.